The new and improved Bath & Body Works keeps a minimalistic approach to keep the senses from being overwhelmed when walking into the store.

Bath & Body Works is a popular brand where people go to buy body lotion, body sprays, shower gels, hand sanitizers, candles, etc. But, it needed a refresh. Currently, Bath & Body Works is extremely overstimulating when entering the store. All the smells and super colorful packaging hits you all at once. This rebrand aims to eliminate that. Each collection is matched with a color and a simple icon that represents the collection, so when you walk in the store you know exactly where to go to grab your favorite scent.