Nothing Bundt Anonymous is a facebook group for those who
love Nothing Bundt Cakes and want to express that love.

Working at Nothing Bundt Cakes for 3 years, you realize how many people actually love the products and sometimes it’s a little scary how much people are obsessed with it. Customers would come in multiple times a week to get their bundt cakes, if not every day. The main demographic of Nothing Bundt Cakes tends to be middle aged white women and this demographic also still utilizes Facebook. This inspired this project to create a mock Facebook group where those who love Nothing Bundt Cakes so much can come together and share their passion. There’s a little twist on this Facebook group, every member is anonymous and the only identifiable symbol is the logo that will be seen on merch. Very similar to the first rule of fight club, we don’t talk about it.